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Nieprzeczytany postautor: race1987 » 29 mar 2019, 10:52

pandora rea online Of course, Pandora didn't invent the charm bracelet. For centuries, "humans have carried talismans to repel evil and bring good luck," NPR writes. "The concept of wearing a charm on a wrist goes back to antiquity, and they were primarily seen as objects for protection," says Yvonne Markowitz, a former jewelry curator at Boston's Museum of Fine Arts and the co-director of the Association for the Study of Jewelry and Related Arts. Charm bracelets were a favorite accessory of Queen Victoria, who gave bird and flower charms to her children and friends; after Prince Albert died in 1861, Victoria made charms for mourning, with images of her husband carved into stones. There was later an American charm bracelet explosion in the 1920s, which Markowitz largely attributes to socialite Wallis Simpson, whose husband Prince Edward (great-grandson of Victoria and Albert) gifted her with expensive cross charms.
pandora smycken billigt Throughout the '20s and ‘30s, "charms were made of platinum, diamonds, and precious stones, and had themes of the Jazz Age, or were shaped like trains, airplanes, and locomotives," says Markowitz. America saw another charm craze in the 1950s after word got out that First Lady Mamie Eisenhower was an adamant collector. Photos of stars like Elizabeth Taylor and Joan Crawford wearing charm bracelets helped too. There were small companies in Rhode Island that were known for their charm bracelets, Markowitz says, but none came close to the commercial success of Pandora. Pandora's bracelets came to the US in 2003, first at local gift shops and then at fine jewelry stores, prompting the company to set up an American headquarters in Maryland. The Rochester Democrat and Chronicle soon reported that the bracelets were becoming bestsellers because of their "upscale look and pricing." Sure, Pandora was and is largely affordable — back then silver charms were priced at $15 and sterling silver foundational bracelets $21 — but it has also always had expensive items like $400 charms in its arsenal. Some analysts even refer to it as the "middle-class Tiffany."
pandora rea sverige While the charm bracelets were a blockbuster pretty much the moment they hit American stores, Bates of JCK notes that the recession is what really helped bolster sales. "Jewelry used to be segmented, where stores either sold fine jewelry or affordable silver pieces," he says. "But jewelers were desperate for anything and so a lot of them started selling Pandora. It turned out to be the right product at the right time." Which explains the crowd at Maurice's in Miami. Fine jewelers who couldn't sell diamonds found a lifeline in Pandora, and the company benefited right back: revenue climbed from 1.9 billion kroner ($287 million) in 2008 to 3.5 billion kroner ($528 million) in 2009. Without Pandora, Michael O'Hara of Consensus Advisors told JCK in October 2010, "a lot of independents would be out of business."
pandora smycken online "Many people are intimidated coming into a jeweler. This gets them comfortable in your store, so when it's time to buy a major piece of jewelry, you at least have a shot at them," Robert Smith, a jewelry store owner in Ohio told JCK's Bates. "We have women come in and spend $30 a week. Over a year, they've spent a lot of money, but don't feel like they bought a $5,000 piece of jewelry." Pandora rose to prominence at a time when the American economy was in decline, and it continues to be immensely popular. "The retail landscape permanently conditioned consumers to expect lower price points or steep discounts after the recession," says Steve Barr, a retail analyst with PricewaterhouseCoopers. "Folks who found Pandora became used to the affordable price point, and since then, shoppers have had a totally different perspective on value."
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Nieprzeczytany postautor: DanClewis » 27 kwie 2019, 17:46

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